Franchise opportunity
A cup full of opportunity
Tea • Herbal blends • Quick bites. Bring a recognisable, 100% vegetarian chai brand to your neighbourhood — in the format that fits your site.
- 3
- Formats
- ₹2.25L
- Entry investment
- FOFO · FOCO
- Business models
- 6-step
- Launch support
Why chai
India's love for chai creates everyday occasions
Tea is part of the day: start, break, evening and social moments — repeat visits are built in.
Morning
Work break
Evening
On the go
The concept
A modern chai destination, rooted in Indian taste
A tea-led concept combining familiar Indian tea favourites, herbal options and quick food.
Indian tea culture
Familiar Indian tea favourites, brewed the way customers already love them.
Herbal choices
Tulsi, lemongrass, kahwa and more for the lighter, milk-free cup.
Quick bites
Samosa, kachori, puffs and sandwiches that turn a cup into a combo.
Choose your entry format
Three formats. Different customer experiences.
Express
₹2.25 lakh
Indicative investment
Compact takeaway-led tea counter
- Team of 2 · ₹25,000/month salaries
- 8 brews · 8 snacks & combos
- Illustrative sales: ₹1,50,000/month
- Fast • Focused • Takeaway
Most popular choiceCafé
₹5.50 lakh
Indicative investment
Comfortable neighbourhood tea café with seating
- Team of 6 · ₹81,000/month salaries
- 12 brews · 16 snacks & combos
- Illustrative sales: ₹4,50,000/month
- Classic • Varied • Comfortable
Lounge
₹11 lakh
Indicative investment
Larger, more premium tea-and-food experience
- Team of 13 · ₹1,67,000/month salaries
- 15 brews · 20 snacks & combos
- Illustrative sales: ₹12,00,000/month
- Signature • Indulgent • Social
Indicative investment. Final commercial offer must confirm inclusions, exclusions, applicable taxes and location-specific costs. Figures are not presented as all-inclusive. Concept visuals are illustrative, not operating outlets.
Store experience
A store that invites people in
Recognisable storefront, clear menu communication, clean service counter and a comfortable customer experience.
Service counter
Menu boards
Seating
Takeaway
Menus by format
More than a cup of tea
A menu built around the tea occasion and complementary food — with suggested prices for every format.
Classic • Varied • Comfortable
Chai, Herbal & Coolers
- Pran Amritulya ChaiHouse-style everyday chai₹20
- Kadak Masala ChaiBold, warming spice blend₹25
- Adrak ChaiFresh ginger chai₹25
- Elaichi ChaiCardamom-scented chai₹25
- Gud ChaiJaggery-sweetened option₹30
- Kesar Special ChaiSaffron-infused special₹40
- Tulsi Ginger TeaHerbal infusion₹30
- Lemongrass TeaLight citrus notes₹30
- Lemon Honey TeaLemon with honey₹35
- Kashmiri KahwaAromatic spiced green tea₹45
- Classic Iced Lemon TeaChilled tea and lemon₹50
- Peach Iced TeaFruity iced tea₹60
Snacks, Quick Bites & Combos
- Punjabi SamosaClassic potato-filled pastry₹20
- Aloo KachoriCrisp, spiced filling₹25
- Pyaz KachoriOnion masala filling₹30
- Bread PakodaPotato-filled bread fritter₹30
- Mixed Veg PakodaCrispy seasonal vegetables₹40
- Veg CutletGolden vegetable cutlet₹30
- Classic French FriesGolden and crisp₹60
- Peri Peri FriesSeasoned fries₹75
- Bombay Veg SandwichVegetables and chutney₹60
- Cheese Corn SandwichCorn and cheese₹80
- Classic Veg PuffFlaky vegetable puff₹25
- Paneer PuffFlaky paneer filling₹40
- Chai + SamosaRegular chai + one samosa₹35
- Chai + KachoriRegular chai + one kachori₹40
- Chai + Veg PuffRegular chai + one veg puff₹40
- Sandwich + ChaiVeg sandwich + regular chai₹80
Suggested prices in INR. Final pricing subject to approval.
Business models
Own it and run it — or own it and let us run it
FOFO
Franchise Owned, Franchise Operated
Own the outlet. Operate the business.
Franchise partner
- Outlet investment
- Local team
- Daily operations
- Customer service
- Local execution
Brand / franchisor
- Brand framework
- Approved menu and sourcing standards
- Training
- Agreed support
High-level explanation only. Obligations are as set out in the approved franchise agreement.
FOCO
Franchise Owned, Company Operated
A separate, managed-operations proposal.
To be agreed in writing
- Capital contribution and asset ownership
- Operating control and staffing
- Management fee or revenue-sharing structure
- Reporting, performance accountability and exit terms
Separate commercial proposal and terms apply. No assured returns, guaranteed income or fixed payback is implied.
Consistency
Consistency starts with the supply chain
1Approved inputs
2Central supply
3Outlet preparation
4Customer experience
Current operating assumption: mandatory central supply / approved sourcing, subject to final franchise agreement.
Partner support
Support from planning to opening
- 1
Format and site guidance
1 - 2
Store layout and brand identity guidance
2 - 3
Setup and equipment coordination
3 - 4
Product and operating training
4 - 5
Opening / launch support
5 - 6
Ongoing operating guidance and marketing assets
6
Proposed support areas. Final scope subject to the approved franchise agreement.
Manpower
Manpower matrix and monthly salary expense
Indicative staffing by format. Monthly gross salary, as planning assumptions.
| Role | Salary / head / month | Express | Café | Lounge |
|---|---|---|---|---|
| Outlet Manager | ₹25,000 | – | 1 | 1 |
| Shift Supervisor / Captain | ₹18,000 | – | – | 1 |
| Chai Maker / Barista | ₹15,000 | 1 | 1 | 2 |
| Snack / Kitchen Staff | ₹13,000 | – | 1 | 2 |
| Counter / Service Staff | ₹10,000 | 1 | 2 | 4 |
| Cashier / Billing | ₹12,000 | – | – | 1 |
| Cleaner / Helper | ₹8,000 | – | 1 | 2 |
| Total headcount | 2 | 6 | 13 | |
| Total monthly salary expense | ₹25,000 | ₹81,000 | ₹1,67,000 |
Illustrative planning assumptions for a mid-size Indian city. Salaries are gross monthly pay and exclude employer PF/ESI, bonus, incentives, uniforms and recruitment costs. Actual staffing and pay vary by location and sales volume. [To be confirmed by franchisor]
Sales potential
Understand the sales potential, with clear assumptions
Express
Monthly gross sales (illustrative)
₹1,50,000
- Average bill: ₹50
- Bills per day: 100
- 30 trading days
Café
Monthly gross sales (illustrative)
₹4,50,000
- Average bill: ₹100
- Bills per day: 150
- 30 trading days
Lounge
Monthly gross sales (illustrative)
₹12,00,000
- Average bill: ₹200
- Bills per day: 200
- 30 trading days
Average bill × bills per day × 30 trading days
Illustrative gross sales arithmetic only. Assumes 30 trading days. Not a forecast, profit estimate or assurance of performance. Excludes GST treatment, discounts, wastage, food cost, payroll, rent, utilities, royalty, taxes, financing costs and other expenses.
Profitability
Profitability matrix: illustrative monthly view
| Monthly view (₹) | Express | Café | Lounge |
|---|---|---|---|
| Gross sales (scenario above) | ₹1,50,000 | ₹4,50,000 | ₹12,00,000 |
| Food & beverage cost (35% of sales) | – ₹52,500 | – ₹1,57,500 | – ₹4,20,000 |
| Gross margin | ₹97,500 | ₹2,92,500 | ₹7,80,000 |
| Salaries (manpower matrix) | – ₹25,000 | – ₹81,000 | – ₹1,67,000 |
| Rent (assumed) | – ₹15,000 | – ₹40,000 | – ₹1,00,000 |
| Utilities (assumed) | – ₹8,000 | – ₹20,000 | – ₹50,000 |
| Other operating costs (8% of sales) | – ₹12,000 | – ₹36,000 | – ₹96,000 |
| Operating surplus, before royalty / brand fee, tax, depreciation and financing | ₹37,500 | ₹1,15,500 | ₹3,67,000 |
| Surplus as % of sales | 25.0% | 25.7% | 30.6% |
| Same view if sales are 30% lower | ₹11,850 | ₹38,550 | ₹1,61,800 |
Illustrative arithmetic only, built on the sales scenarios and planning assumptions shown. Not a forecast, profit estimate or assurance of returns or payback. Excludes GST treatment, royalty or brand fee, taxes, depreciation, financing costs, security deposits and pre-opening costs. Rent, utilities and cost ratios vary by location and are [To be confirmed by franchisor].
Try it yourself
What-if calculator
Adjust the average bill and daily bills to see how the illustrative monthly view changes. Same formulas and cost assumptions as the matrix above.
Choose a format
₹100 × 150 bills × 30 days = ₹4,50,000 monthly gross sales.
Deck scenario for Café: ₹100 × 150 bills.
| Gross sales | ₹4,50,000 |
|---|---|
| Food & beverage cost (35%) | −₹1,57,500 |
| Gross margin | ₹2,92,500 |
| Salaries (manpower matrix) | −₹81,000 |
| Rent (assumed) | −₹40,000 |
| Utilities (assumed) | −₹20,000 |
| Other operating costs (8%) | −₹36,000 |
Operating surplus*
₹1,15,500
25.7% of sales · before royalty / brand fee, tax, depreciation and financing
* Illustrative arithmetic only, built on the sales scenarios and planning assumptions shown. Not a forecast, profit estimate or assurance of returns or payback. Excludes GST treatment, royalty or brand fee, taxes, depreciation, financing costs, security deposits and pre-opening costs. Rent, utilities and cost ratios vary by location and are [To be confirmed by franchisor].
Enquire
Bring Pran Amritulya to your neighbourhood
Let's brew something meaningful together. Enquire to begin the site and format discussion.
- 1Share your details and preferred format
- 2Site and format discussion with our team
- 3Commercial offer & franchise agreement
- 4Setup, training and launch
Franchise enquiry
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